Sarwar Saman Mohammed
Digital Marketing Specialist | Meta Ads Expert
Summary
Highly analytical and results-driven Digital Marketing Specialist with 5 years of experience crafting and executing impactful online strategies. Proven expertise in leveraging Meta ad platforms to drive brand awareness, lead generation, and sales growth. Passionate about data-driven decision-making and optimizing campaigns for maximum ROI.
Skills
Work Experience
Digital Marketing Specialist
Innovate Marketing Agency
January 2022 – Present
Led the strategy, execution, and optimization of Meta ad campaigns for a diverse portfolio of clients, consistently achieving target KPIs for lead generation and sales. Managed monthly ad budgets exceeding $50,000, delivering an average ROAS of 3.5x across various industries. Conducted in-depth audience research and A/B testing to refine ad creatives and targeting, improving click-through rates by an average of 25%.
Performance Marketing Executive
E-commerce Growth Hub
March 2019 – December 2021
Developed and implemented paid social media strategies, with a strong focus on Meta platforms, to drive traffic and conversions for e-commerce clients. Monitored campaign performance using Google Analytics and Meta Business Suite, providing weekly reports and actionable insights to clients. Collaborated with content and design teams to produce high-performing ad creatives and landing pages, resulting in a 15% increase in conversion rates for key product lines.
Education
American University of Sharjah
Bachelor of Business Administration, Marketing
September 2015 – May 2019
Languages
Certifications
- Meta Certified Digital Marketing Associate
- Google Ads Search Certification
- HubSpot Content Marketing Certification
View full portfolio at ecv.app/u/sarwar